Against the macro background in which digital technologies and intelligent applications are profoundly reshaping the culture and tourism industry, demographic changes, rising health awareness, and supportive national policies are jointly driving a marked increase in market demand for wellness tourism. Digital-intelligent technologies, such as big data, artificial intelligence, and the Internet of Things, not only transform consumers’ information acquisition and decision-making processes but also fundamentally shift travel motivation from traditional sightseeing toward physical and mental health and in-depth experiences, thereby providing core momentum for industrial upgrading. Taking “digital-intelligence empowerment” as the analytical lens, this paper sorts out the internal mechanisms and main characteristics of the evolution of culture and tourism consumer demand, explores how the digital-intelligent transformation of culture and tourism scenarios restructures the supply structure and service models of wellness tourism, summarizes development opportunities arising from upgraded health demand, policy support and business-format innovation, and proposes pathway suggestions for governance optimization and product innovation.